Education PR focuses on promoting and managing the public image and reputation of educational institutions such as schools, colleges and universities. The primary goal of education PR is to enhance the institution’s brand, build positive relationships with stakeholders, and attract students, staff, donors, and other key prospective stakeholders.
Crisis communications deals with managing communication during times of a crisis or emergency that could damage an organisation’s reputation. A crisis can arise from various situations such as accidents, scandals, legal issues, health alerts, or any event that significantly impacts the organisation’s operations or public image.